Wavebreak Podcast: Grow Your Shopify Store
Podcastheader 2019

Learn how to take your Shopify store to the next level.

Every week Dylan from Wavebreak interviews the people behind the world's top Shopify stores and gets them to share their secrets.

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    [84] Growing A Subscription Ecommerce Business To Over $1M Per Month

    Kitty Poo Club is doing over $1M in monthly revenue with their unique product.

    Today on the show I'm joined by Chad Kauffman, co-founder of Kitty Poo Club.

    Listen to learn their marketing and retention strategies for growing an 8-figure ecommerce business.

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    [83] How The Groomsman Suit Generated $2.5mm In 2018

    The Groomsman Suit started in 2016 and they did $2.5mm in 2018.

    This year they are projecting more than $4mm in sales via their online store.

    Today on the show I'm joined by co-founder Diana Ganz and she reveals exactly how they grew so fast.

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    [82] 3 Reasons Why You Don't Want Your Business To Grow

    Today I'm joined by returning guest Steven Sashen, founder of Xero Shoes.

    Last year Xero Shoes did $8.8mm in revenue, but today Steven's sharing 3 reasons why you DON'T want your business to grow.

    Listen now.

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    [81] Behind The Scenes of Parachute Home

    Parachute Home is a popular direct-to-consumer home essentials company.

    Today we're going behind the scenes with Luke Droulez, CMO of Parachute and employee #1.

    Listen now to learn how Parachute grew from 0 to over 100+ employees while taking the marketplace by storm.

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    [80] Is your ecommerce business ACTUALLY profitable?

    Your revenue might be growing, but what about your profit?

    Do you know your numbers?

    Here's the sad truth: as most ecommerce businesses grow their revenue, their profit margin goes down.

    Nobody teaches you how to manage your financials as an ecommerce business.

    It's overwhelming, stressful, and complicated.

    But it doesn't have to be.

    Today on the show I'm joined by Adam Lean of the CFO Project.

    He's a former ecommerce entrepreneur turned profit expert.

    And today he's sharing all of his ecommerce profitability secrets. Listen now.

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    [79] Ecommerce Store Branding Secrets

    Branding can make or break your ecommerce business.

    Good branding allows you to charge higher prices.

    Good branding increases conversion rates.

    It's a really big deal.

    But it's also really difficult to get right.

    Today on the show I'm joined by Lindsay Rubin from V-dog.

    She's mastered the art and science of branding and today she shares all of her branding secrets and more...

    Listen now.

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    [78] How To Get Rid Of Your One-Time Customers For Good

    One-time customers are the worst.

    They're expensive to acquire and sometimes not even profitable.

    In this episode of the Wavebreak Podcast, I reveal our exact strategy for getting rid of one-time customers and turning them into customers for life.

    The secret? A magic 3-part email sequence.

    You don't want to miss this episode. Listen now.

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    [77] Behind the Scenes of a $30 Million Ecommerce Brand

    100% PURE grew from nothing to nearly $30 million in annual revenue with no investors.

    In this special episode, I chat with Ric Kostic, co-founder and CEO of 100% PURE.

    You'll learn: - How 100% PURE bootstrapped their way to 8-figures - The secret Ric uses to stay productive (he learned it from Mark Cuban)

    And more! Listen now.

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    [76] 3 Reasons You Need Live Chat Now

    You’re losing money by not having live chat on your ecommerce store.

    Today on the show I’m joined by Jon Tucker, founder and CEO of HelpFlow - a 24/7 live chat team for ecommerce stores.

    Listen to learn: - How to get started fast - Jon’s entire live chat strategy after working with hundreds of ecommerce brands - Specific mistakes to avoid

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    [75] YouTube Influencer Marketing Secrets

    Want to land lucrative partnerships with some of the biggest names on YouTube?

    Joe, Director of Marketing at Antlion Audio, has mastered building relationships with top influencers.

    On this episode of the Wavebreak Podcast he reveals his entire influencer marketing strategy.

    Listen now.

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    [74] How To Put Your Competition Out Of Business

    Stop worrying about your competition.

    Stop looking for the next marketing hack.

    Just listen to this podcast interview.

    Mike Cregan reveals the real secret to building a successful brand that crushes the competition.

    He's the founder of Butler Luxury - they make the world's best clothes hangers.

    They've made the hangers for designers like Chanel, Calvin Klein, Michael Kors, Petit Bateau, Diane Von Furstenburg, Eileen Fisher and many others.

    Listen now to learn exactly how he says miles ahead of his competition and remains the industry leader for over 20 years.

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    [73] How To Automate Your Ecommerce Business To Millions

    Wouldn't it be nice if you could cut your workload in half? What about without having to hire someone?

    It sounds impossible, but it's not. Sadeek Daya is the founder of VanGo Vapes and this is exactly what he's done.

    In this episode we talk about how to get your ecommerce business out of your brain using automation and software.

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    [72] How to Delegate Your Way to CEO of Your Ecommerce Business

    Today I'm joined by Cindy Collins, the founder of Euphoric Herbals.

    She's grown her ecommerce store to over 2,000 orders per month and has a team of 10 supporting the business.

    She's been able to remove herself from the day-to-day hustle and transition into a true CEO role.

    Listen to learn how she built a great team and removed herself from her business.

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    [71] How to Conquer Stress and Doubt as an Ecommerce Entrepreneur

    Every week I talk with founders of ecommerce stores doing $2 million, $5 million, $10 million, $20 million/year or more.

    And despite their growth and success, they all have one thing in common...

    They still live in fear and stress and lack of certainty.

    If you run a 7 or 8-figure ecommerce store, this episode is a must-listen.

    You'll learn exactly how to lower your stress levels and increase your confidence and certainty in your business.

    Listen now.

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    [70] The Low-Hanging Fruits That Scale Ecommerce Stores to 8-Figures and Beyond

    Today on the show I chat with Stephen Carl, founder of Needle Movement - an ecommerce strategy company.

    Stephen founded Needle Movement after 18 years of working with larger companies like Lafayette 148 New York where he led digital business from $8 million in annual revenue to nearly $45 million.

    Today on the show he shares: - How to find low-hanging fruit that'll help you scale fast - How to stand out in crowded markets like fashion and watches - How to land big PR on sites like NYT and PopSugar - What big funded companies like Casper do that you should NOT copy

    And much more... Listen now!

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    [69] Building A 7-Figure Fashion Brand Using Influencer Marketing

    This week on the podcast I chat with Kristi Soomer, founder of Encircled.

    We dive deep into her influencer marketing strategy - everything from finding influencers to paying them.

    And much much more... As a bonus, we also talk about Kristi's summer intern strategy!

    Listen now.

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    [68] One Quick Checklist for Boosting your Email Revenue

    I've put together a quick and easy checklist to make sure you are getting the most out of your email marketing.

    This week I go in depth about each of the steps and how to increase your email revenue.

    Listen now.

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    [67] 5 Simple Tactics To Work Less And Get More Done

    Do you have a never ending todo list?

    Do you wish you could get more done?

    Do you wish you could work less?

    In this episode, I reveal 5 simple tactics to work less and get more done.

    Listen now.

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    [65] The $3 Million Slump

    Abby Walker grew her business from $650k in 2016 to $3mm in 2017.

    Then in the beginning of 2018, she lost her passion for the business.

    She doubted herself and the first 6 months of 2018 were a struggle.

    But she was able to bounce back and close out 2018 with $4mm in sales.

    Listen to learn how she did it.

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    [64] Your Marketing Is Too Broad, Here's How To Fix It

    Here's the deal: your marketing is too broad.

    And you might not even know it.

    That's why you have to listen to this podcast with Dr. Amy Baxter, founder and CEO of PAIN CARE Labs. She's also known for turning down "Mr. Wonderful" on Shark Tank.

    Listen now.

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    [63] Why 98% Of People Who Visit Your Online Store Don't Buy

    98% of your website visitors won’t buy from you today.

    On today's show we dive into why they don't buy and how to fix it.

    I'm joined by Jon MacDonald, founder of The Good, a conversion rate optimization firm that has achieved results for some of the largest online brands including Adobe, Nike, Xerox and more.

    He regularly contributes content on conversion optimization to publications like Entrepreneur and Inc.

    He knows how to get visitors to take action.

    Listen now.

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    [62] How To Cure Growing Pains Using Automation

    Scaling your ecommerce business always comes with challenges you didn't expect.

    It seems like there's always more work to do, especially when you're growing fast.

    The good news is that you can automate parts of your ecommerce business.

    Today on the show Charles Palleschi, founder of Spark Shipping, shares how.

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    [61] Double Your Organic Traffic In 2019

    Recently Nat Eliason, founder of Growth Machine, grew an ecommerce blog from 0 to 150,000 monthly visitors in 8 months using SEO and content marketing.

    In today's episode he shares all of the details and much more.

    Listen now.

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    [60] How To Stop Drowning In Customer Service Tickets

    "I just got out of the holiday season and keeping up with customer service was a nightmare. I don't want to do that again."

    Does that sound familiar?

    Customer service is a ton of work, but extremely important in any ecommerce business.

    Today on the show we talk about how to scale your customer service without the headaches.

    I'm joined by Vincent Phamvan, Head of Growth at Simplr. He's an ecommerce and customer support veteran with a ton of tips and tricks up his sleeve.

    Listen as he shares it all.

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    [59] Top Ecommerce CRO Myths

    Today on the show I'm joined by Devesh Khanal, founder of Growth Rock, a conversion optimization agency for ecommerce brands.

    We talk about...

    • Top ecommerce CRO myths
    • The average conversion rate (it's not what you think)
    • An entire list of conversion increasing ideas for improving your store
    • The first thing you can do to increase your conversions starting today

    Listen now.

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    [58] In-Depth Ecommerce Retargeting Guide

    Today on the show we dive deep into the art & science of ecommerce retargeting.

    I'm joined by Serge Salager, CEO of RetargetLinks, and he shares all of his insider retargeting tips and tricks.

    Listen now.

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    [57] 3 Crazy Content Strategies For Doubling Your Organic Sales

    Content marketing is one of the highest converting marketing channels in ecommerce.

    Today on the show I'm joined by Chris Chasteen, CEO of Silicone Depot and co-founder of Content Cucumber.

    Listen to learn the exact content strategy he used to double his organic traffic sales, PLUS 2 bonus strategies.

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    [56] Why Small Wins Matter In Ecommerce

    Ever feel like your store isn't growing fast enough?

    Maybe your sales have even stalled...

    That's exactly what happened to today's guest Mehdi Kajbaf, co-founder and CEO of Matboard and More.

    They do custom made-to-order artwork framing online.

    And after growing a lot year after year, growth stalled...

    Listen to find out why their growth stalled and how Mehdi turned things around.

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    [55] What The Top Ecommerce Stores Know That You Don't

    Today on the show I'm joined by Nick Disabato, founder of Draft and creator of the Ecommerce Email Mastery course.

    Email marketing is a pain in the butt.

    It's time-consuming and it's hard.

    But on the flip side, it's extremely profitable.

    With the right email strategy, you could increase your sales by 20% or more.

    In today's episode Nick and I break things down and make email marketing simple.

    Nick dives deep into his research on ecommerce email marketing and reveals...

    • The big mistake the majority of online stores are making when it comes to email
    • The easiest way to get started with email marketing in 20 minutes or less (it's not what you think)

    And much more. Listen now.

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    [54] How To Increase Sales By 10% With Payment Plans

    There's a bunch of people who visit your Shopify store and don't buy anything.

    They just leave and disappear forever.

    One of the reasons those people don't buy is price.

    They might think your prices are too high or maybe they simply can't afford your products right now.

    Today on the show Charlie Youakim from Sezzle shares an easy way to capture more sales and combat price objections without lowering your prices.

    Listen to learn how.

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    [53] Insider Ecommerce Secrets From 80+ Online Stores

    Today I have a special episode for you.

    I chat with Pat Walls, founder of StarterStory.

    He's interviewed over 80 ecommerce brands and learned all of their secrets.

    Today on the show he shares a few including: - Patterns he sees across the most successful online stores - Top 3 marketing channels every store needs to get right - The craziest thing he's learned after interviewing over 80 ecommerce entrepreneurs

    Listen now.

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    [52] How To Put Your Influencer Marketing On Autopilot

    Everyone talks about how great influencer marketing is.

    But it's hard and time-consuming to implement. And you're already super busy.

    What if there was a way to just automate the entire process from start to finish?

    Inside today's episode with Brett Bernstein from Gastby learn...

    • How to reach out to influencers who are interested in your brand on autopilot
    • The best offers to make to influencers to get them to promote your products (without paying them)

    And much, much more!

    Listen now.

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    [50] Your 2019 Ecommerce Email Marketing Strategy

    In this episode, I dive into an easy-to-follow guide for turning email marketing into a top revenue driver for your Shopify store in 2019.

    I break it down month by month and give you a specific action item for every month of the year.

    Just a simple action item that you can do to improve your email marketing.

    These small projects will add up fast and if you do things right, you'll make more money from email in 2019 than ever before.

    Listen now.

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    [49] Ecommerce Loyalty Programs: How To Drive More Repeat Purchases

    Loyalty programs in ecommerce are incredibly powerful.

    They get people to spend more money and spend more frequently.

    Today on the show I'm joined by Charlie Casey, co-founder and CEO of LoyaltyLion.

    We dive into the conversation of how to use a loyalty program to retain customers and drive repeat purchases.

    Listen to learn how the most successful ecommerce brands are leveraging loyalty programs.

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    [48] CASE STUDY: Growing to 7-Figures In Ecommerce Revenue

    Today joining me on the show is Ryan Popoff from Popov Leather.

    If his name sounds familiar that's because he was in the very first ever episode of the Wavebreak Podcast: "Working the night shift to $40k/mo."

    It's one of our most popular episodes and since then, his business has grown tremendously.

    Listen to learn exactly how he did it.

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    [47] 8-Figure Ecommerce: The 3 Steps To Scaling

    This is one of the most important podcast episodes you must listen to before planning your 2019 marketing strategy.

    Today's guest has mastered the art and science of scaling 7-figure ecommerce stores to 8-figures and beyond.

    Kunle Campbell is the host of the 2x Ecommerce Podcast and the founder of 2x Media.

    I got him to reveal his entire strategy for 8-figure growth on the show and he held nothing back.

    Listen to learn his 3-step strategy for scaling any ecommerce business.

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    [46] BFCM 2018 Email Marketing Recap

    This past weekend was the important weekend of the year for ecommerce — Black Friday and Cyber Monday.

    I'm releasing today's episode a day late because I know firsthand how busy BFCM is for people like you.

    Today we're going to ease back into the podcast with a special episode.

    The topic is Black Friday Cyber Monday Email Marketing: What Worked, What Didn't, and Lessons Learned.

    Listen now to learn my top 4 BFCM 2018 email marketing lessons.

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    [45] How To Increase Your Shopify Store's Profits While Working Less

    Something that I've wanted to do ever since I started my podcast was to go back with past guests and get updates on their businesses.

    Today I'm bringing you one of the first of these updates.

    About a year ago, I spoke with Cheri Tracy from Orglamix.

    In the last year, she's made some big changes to her business.

    Profitability is higher than ever and she works less than ever.

    Find out to learn how she did it.

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    [44] How To Sell More Ecommerce Subscription Products And Reduce Churn

    Subscription products can be an awesome revenue booster for your ecommerce business.

    But then customers cancel...

    And it could've been prevented.

    Today on the show I chat with Lance Jones from ReCharge.

    Inside today's conversation he shares:

    • How to use subscription products to get rid of your slow season
    • The top reasons customers cancel their subscription products
    • No-brainer ways to decrease the churn of your subscription products

    Listen now!

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    [43] Next Level Influencer Marketing For Ecommerce Brands

    Influencer marketing is hard and expensive.

    Normally you have to reach out to hundreds of people to land a few interested influencers.

    Then you have to pay them to promote your product.

    What if there was an easier and cheaper way to do influencer marketing?

    Today on the show I chat with Blaine Farr from Wooly.

    We chat about: - How to find powerful influencers among your existing customer base - How to reach out to these people and get them to promote your products for FREE - How to turn influencer marketing into a predictable marketing machine

    Listen to learn how.

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    [42] The Power Confirmation Emails in Ecommerce

    Order confirmation and other notification emails are super overlooked when it comes to your ecommerce mail marketing strategy.

    Are yours helpful? Are they ugly? Are they pretty?

    Today on the show I'm joined by Björn Forsberg from ForsbergPlusTwo, the creators of OrderlyEmails.

    We chat about a side of email marketing that is extremely under utilized: transactional emails.

    Specifically, we talk about: - How to get repeat orders from your order confirmation emails - The most underrated perk of good email marketing - The power of email design and why it's so crucial - Mistakes you might be making with your current transactional emails

    Listen now!

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    [41] Ecommerce Data Loss: How to Prevent and Restore Deleted Shopify Products and Pages

    Imagine accidentally deleting a key part of your Shopify store and not being able to fix it for days.

    What impact would that have on your business?

    How much revenue would you lose?

    How many customers would never come back?

    Today on the show I chat with Mike Potter, co-founder of Rewind, a backup and recovery service for Shopify.

    We're talking about something nobody really talks much about in ecommerce: data loss and the importance of backups.

    Mike shares: - Why you need to backup your Shopify store - How to make sure a Shopify app is safe to install (hint: they're not all created equal) - The cost of not having a backup

    Listen now!

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    [40] The Definitive Guide to Ecommerce Influencer Marketing

    People don't buy from TV commercials anymore, they buy what they see on Instagram.

    Influencer marketing is driving millions in sales every single day, but it's not easy.

    Today on the show I chat with Jennifer Li Chiang from MuseFind.

    Before starting MuseFind, she opened up her own Shopify store and scaled it using influencer marketing.

    Listen to learn how you can do the same.

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    [39] How To Scale Your Shopify Store with Kurt Elster

    You've turned your Shopify store into an successful ecommerce business, now how do you take it to the next level?

    You have traffic, you have customers, but you feel like you could be doing more.

    Today on the show I chat with Kurt Elster from Ethercycle and host of the Unofficial Shopify Podcast.

    Inside today's conversation he shares how to scale your Shopify store by fixing the leaks in your funnel.

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    [38] Black Friday Email Strategy: The Ultimate Guide

    Black Friday and Cyber Monday are your biggest opportunity of the year.

    But without a solid email marketing strategy and execution, you're going to come up short.

    Today I'm pulling back the curtain on Black Friday email strategy and sharing everything.

    Listen now!

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    [37] How To Achieve A 3-4x Higher Than Average Repeat Customer Rate

    Andy Hnilo is the founder of Alitura Naturals, a multi-million dollar skincare brand.

    He has a repeat customer rate that's 3-4x higher than average and his products sell for twice as much as their competition.

    Find out how he pulls it off in today's episode.

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    [36] B2B Ecommerce: Growing From Nothing To 7-Figures In 2 Years

    SunHaven has been growing extremely fast.

    The outdoor furniture manufacturing and e-commerce company was started just last year and it's already a 7-figure business.

    Today on the show I'm joined by Michael Hillel, the founder of SunHaven.

    Inside today's conversation he shares...

    • How he tests his products to find out what sells best
    • The secret to getting better relationships with your suppliers
    • How he finds his retail partners and gets in touch with them
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    [35] The Metrics That Will Grow Your Shopify Store To Millions

    Metrics are everywhere. Google Analytics, Shopify reports, and so on.

    The common thread of the top stores I've interviewed on this show? They know their metrics.

    If you know your metrics, it's so much easier to scale your business.

    Today on the show I chat with Matthew "Griff" Griffin, co-founder of Combat Flip Flops.

    They've grown by at least 130% every year since starting.

    How? They focus on the key metrics.

    Listen to discover all of the metrics that you need to know to scale your store.

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    [34] Slyde Handboards: From Shark Tank to $80k/mo

    Shark Tank...

    Is the show a good fit for your business?

    How do you get on the show?

    What results can you expect from it?

    Learn the answers to all of these questions and more in today's interview. I chat with Steve Watts owner and founder of Slyde Handboards.

    He shares his Shark Tank secrets as well as his #1 tip for growing a 7-figure ecommerce business.

    Listen now!

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    [33] The 9-Step Hiring Process for Scaling to $10 Million and Beyond

    Growing an ecommerce business to 8-figures in revenue is extremely difficult and you can't do it alone.

    Today on the show I chat with Eric Bandholz from Beardbrand, a 7-figure Shopify store quickly heading towards the 8-figure mark.

    Inside today's episode Eric shares all of his hiring secrets, including his 9-step process for hiring an all-star team.

    Listen now.

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    [32] Rescue More Abandoned Carts (It's Not What You Think)

    90% of abandoned cart emails are making a big mistake.

    This big mistake eats into your profits and decreases your conversions.

    Listen to find out the big mistake you're probably making and how to fix it.

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    [31] The SECRET Behind Over 80 Successful Ecommerce Brands

    Today I have a special episode for you.

    I chat with Pat Walls, founder of StarterStory.

    He's interviewed over 80 ecommerce brands and learned all of their secrets.

    Today on the show he shares a few including: - Patterns he sees across the most successful online stores - Top 3 marketing channels every store needs to get right - The craziest thing he's learned after interviewing over 80 ecommerce entrepreneurs

    Listen now.

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    [30] How To Grow Your Shopify Store While Working Less

    Running a Shopify store is a ton of hard work.

    You want to spend more time with your family and do the things you love, but if things don't get done, your business doesn't grow.

    Today on the show I chat with Nate Hirsch, co-founder and CEO of FreeeUp.

    He's an expert in hiring online and building eCommerce businesses.

    Listen to learn: - What you should delegate ASAP to grow your store - The 3 things you need to look for in your next hire (hint: it's not just experience) - How to make sure you don't hire someone bad

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    [29] Your Shopify Store Is Throwing Away Money

    Here's the deal: your Shopify store is leaking revenue and you might not even know it.

    There's a really good chance you're throwing away money every single day.

    This has been true for every single Shopify store that I've worked with.

    And most of the time they weren't even aware of how bad their problem was.

    They didn't realize how much revenue was leaking from their Shopify store.

    In this special episode of the Wavebreak Podcast learn: - Where your Shopify store is leaking revenue - How to fix it without any extra work on your end

    Listen now!

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    [28] Everything You Need To Know About Shopify Plus

    Everything You Need To Know About Shopify Plus

    Today on the show I chat with Katie Cerar, Senior Product Manager at Shopify Plus.

    We talk about all things Shopify Plus including...

    • When you need Shopify Plus
    • What's possible with Shopify Plus
    • 3 Shopify Plus automations you'll love as a store owner
    • Not so secret future features coming soon to Shopify Plus

    Listen now.

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    [27] Multi-Channel Online Retail

    Amazon and other marketplaces are growing every year.

    If you're not selling on any other sales channels, you're missing out.

    Today on the show I chat with Mike Ugino from Sellbrite and he knows multi-channel retail unlike anybody else.

    Listen to learn why you should be selling on other marketplaces and the easiest ways to get started.

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    [26] Growing to 7-Figures and Beyond with Steven Sashen of Xero Shoes

    It's hard to hire a good marketing agency.

    There are countless horror stories.

    But if you can find great marketing agencies to work with, you can take your business to the next level.

    Today on the show I chat with Steven Sashen, co-founder and CEO of Xero Shoes — a growing 7-figure online store. He works with multiple marketing agencies and today he's sharing how he finds them, vets them and more.

    Learn: - 3 questions to ask marketing agencies before you hire them (to avoid becoming another horror story) - Hiring strategy: who, what, when, how - And many more great behind the scenes tips!

    Listen now.

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    [25] How to grow your Shopify store with Conversion Rate Optimization

    You know you should be doing conversion rate optimization, but where do you start?

    It's not sexy, but it's insanely valuable.

    CRO consistently increases sales and grows online stores, no matter what you sell.

    Today on the show I chat with Justin Christianson from Conversion Fanatics.

    He's helped dozens of online stores increase their conversions.

    Listen now to learn how he does it and how you can too!

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    [24] Get More Done In Less Time with 8-Figure Ecommerce Entrepreneur Chad Rubin

    There is never enough time in the day.

    Imagine being able to automate, delegate, and get rid of the things you don't want to do.

    Then you can focus only on the work that interests you.

    Today on the show I chat with Chad Rubin, an ecommerce veteran. He runs an 8-figure ecommerce business called Think Crucial and he's also the co-founder & CEO of Skubana.

    Listen to learn how he's so productive while running two companies.

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    [23] Behind the Scenes of a $30 Million Skincare Brand

    100% PURE grew from nothing to nearly $30 million in annual revenue without any outside investment.

    Today on the show I chat with Ric Kostic, co-founder and CEO of 100% PURE.

    In this episode, learn: - How 100% PURE scaled to 8-figures in revenue - The productivity secret Ric learned from his advisor Mark Cuban - Their marketing strategy 100% PURE is focusing on for 2018 and beyond

    And much, much more!

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    [22] 9x ROI with Facebook Video Ads

    Travis Peterson from Joker Greeting achieves a 9x ROI on his Facebook ads using videos.

    Learn how in today's episode.

    He also shares: - His #1 secret for saying productive as a solopreneur - How he rebuilt his brand after receiving tons of negative reviews because his inventory unexpectedly went bad

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    [21] How to Write Captivating Product Descriptions

    Selling candles online is hard.

    You can't smell through an iPhone, so how do you convince someone to order a candle online?

    Today on the show I've got Tamara Mayne from Brooklyn Candle Studio.

    She sells candles online and she's really good at it too.

    We dive into the power of great branding and imagery, as well as how to write captivating product descriptions.

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    [20] Systems for Staying Productive as a Solopreneur

    Do you want to be more productive?

    Do you want to work less and get more done?

    Today on the show I interview Rachel Jones, owner of On The Round - a Shopify store that sells yarn.

    Learn: - How Rachel systemizes tasks to maximize productivity - Rachel's top time-saving strategies - How Rachel decides what to prioritize in her business

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    [19] Instagram Influencer Marketing in 2018

    Instagram is always changing their algorithm and it's hard to keep up.

    But it's still an insanely powerful marketing platform.

    Today on the show I chat with Keegan Pafford, co-owner of w.o.d.welder.

    He knows Instagram marketing like the back of his hand.

    Learn: - His best Instagram strategy for 2018 - How he finds influencers and what criteria he looks for - The best post format for influencer content - How to structure your influencer marketing campaigns

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    [17] How to Grow Your Shopify Store with Email Marketing

    Want to learn how to maximize your Shopify store's email marketing revenue?

    Timothy Dann-Barrick interviewed me live on the Shopify Entrepreneurs Facebook group a couple weeks ago.

    I answered real questions from actual Shopify store owners.

    You’ll learn: – How businesses that typically don’t see many repeat customers can use an email list effectively – How I took an email list open rate from 4% to 30% without changing subject lines – How to keep your email list engaged and weed out the deadbeats who never buy

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    [16] Literally changing lives with lingerie

    Her business has grown nearly 4x every year since she started it in 2014 and it's literally changed lives.

    Today on the show I've got Dana Donofree, founder of AnaOno.

    AnaOno sells lingerie and loungewear for people like herself that faced a breast cancer diagnosis, and needed better fitting, better looking options after surgery.

    In this episode learn: - How she grew the company 4x every year while bootstrapping - Why she raised a seed round (and how she did it without knowing any investors) - Her advice for hiring an awesome team

    Listen now.

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    [15] How to stand out in a super competitive market

    Lynne McNelis is the co-founder of fave4, a hair product brand.

    Her competition is full of big brands with insane marketing budgets, large teams, and decades of popularity.

    In this episode, learn how she stands out in such a competitive space.

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    [14] How to make your Shopify store GDPR compliant

    GDPR becomes enforceable starting May 25th.

    And if you're not compliant, you face a potential fine of up to 20 million euros.

    If you have any customers based in the EU, this episode is a must listen.

    Dave Rodenbaugh from Recapture and I dive into GDPR and how it affects your Shopify store.

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    [13] How Mannequin Madness has thrived the last two decades

    Judi Townsend started Mannequin Madness back when the internet was just beginning.

    She's seen tons of marketing channels come and go over the years.

    Yet her business has kept growing and evolving.

    In this episode, learn:

    • How Mannequin Madness keeps up with marketing trends
    • How Judi dramatically increased her sales with segmentation
    • Why her business doesn't tweet
    • The Shopify apps that save her hours of time
    • And how she's competing with Amazon
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    [11] The Booming Business of Diaper Bags

    Beav Brodie is a man's man with lots of tattoos and he loves cars and guns.

    But on the internet he's known as the diaper bag guy...

    Find out why in today's episode.

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    [10] How to know when and who to hire to help with your Shopify store

    Unsure of when and who to hire to help you grow your Shopify store?

    In this episode, Dylan Jawahir (founder of BattleBalm) shares how he decides when and who to hire, and much more.

    You'll also learn how he created BattleBalm to scratch his own itch and grew the business without much traditional marketing.

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    [9] From the dining room table to $18 million in sales

    Braydon Moreno cofounded Robo a few years ago with just $1,200 at his dining room table.

    Now it's a public company on the Australian Stock Exchange with a team of 30 people and $18 million in sales.

    In this episode learn:

    • How Braydon and his cofounder made their prototype 3d printer with no experience
    • The strategies they used to raise over $1,000,000 total on Kickstarter
    • The "secret sauce" that makes their marketing so successful
    • Why Robo is listed on the Australian Stock Exchange, even though they're headquartered in California
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    [8] How to increase your sales without spending more on ads

    Do the majority of your sales come from paid ads?

    Back in October I sat down with Nick Disabato, the founder of Draft, a design consultancy that helps online stores increase their revenue.

    In this episode, he's sharing how you can generate more revenue and profit without spending more money on ads.

    Listen to learn how.

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    [7] How Abby Walker more than doubled her Shopify store last year

    Want to double your Shopify store in 2018?

    Today on the show I have Abby Walker who runs Vivian Lou, a single-product company with multi-million dollar annual sales.

    Her brand has been featured in several top publications and it more than doubled last year.

    Listen to learn her story and how she grew her brand so fast.

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    [6] How top Shopify stores are using funnels to sell millions

    Funnels... you've probably heard of them.

    More and more Shopify stores are taking advantage of funnels and selling millions of dollars of products with them.

    Today's guest on the show is Jordan Gal, the cofounder and CEO of CartHook.

    He explains exactly how people are selling crazy amounts of products with funnels and how you can do the same.

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    [5] How to find a good Shopify developer

    "How do I find a good developer?"

    It's been asked over and over again in the Shopify realm.

    Maybe you've even had a bad experience working with a developer.

    Today's guest is Jon Kennedy, founder of Carson and Storetasker.

    He's hired dozens of Shopify developers and now he's sharing his secrets.

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    [3] Work-life balance: Can $1,000,000 in revenue be a bad thing?

    Susan Bradley bought a company called WeeSqueak a few years ago when it was doing over $1,000,000 in wholesale revenue.

    Today it does $0 in wholesale revenue.

    But it's not failing.

    She just chose to stop selling wholesale.

    Find out why.

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    [2] The 7 Figure Backpack

    When they started their business, they were turned down by every manufacturer they approached.

    Now their business does 7 figures in sales every year.

    Find out how in this interview with Fred Perrotta, co-founder of Tortuga.

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    [1] From working the night shift to $40k/mo

    Ryan Popoff started his Shopify store Popov Leather as a hobby in his dining room.

    He's grown it into a thriving business that supports him and his family.

    Find out how.

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