LEADING BRANDS® — Wavebreak Podcast

Simple Modern's Mike Beckham on 2024 BF/CM Results and More

Episode Summary

Mike Beckham joins the Wavebreak Podcast to talk about Simple Modern and their rapid growth to nearly $200 million in annual revenue.

Episode Notes

Mike Beckham joins the Wavebreak Podcast to talk about Simple Modern and their rapid growth to nearly $200 million in annual revenue. 

In this episode we cover:

• Breakdown of Black Friday/Cyber Monday results for 2024, including insights into Simple Modern's limited edition daily releases of 1,000 units.
• The importance of financing and how Mike was able to obtain a $50 million line of credit for the brand.
• Understanding how Simple Modern strategically created moats around their brand and practical tips on how you can implement similar strategies for your own brand.

Mike Beckham is the co-founder and CEO of Simple Modern, a global producer of premium drinkware and lifestyle products.

Links Mentioned

• Simple Modern
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

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